responsible for photography + art direction for their upcoming summer-fall campaign.

about the client:  Like most of you, we’ve long had to choose between not having a hair tie handy when we need it, and the fashion fail of having an ugly black elastic adorn our wrist at all times. In 2009, we decided to stop complaining and take matters into our own hands. We then started to developed our line of hair ties that double as bracelets and the line developed to where it is now, a complete line of hair elastics in a variation of colors and styles for everyone. REBEL AGAINST THE BLACK ELASTIC, pokes fun at our revolution, our mission to get rid of all ugly hair ties and change the world one beautiful hair tie at a time!! Ultimately, wherever your 147,890 lost black hair ties went, just hope they’re happy.

• Client: by lilla
• Date: 10 Jul 2018